Est. 2021 — Hyderabad, India
Celebrating the Grace
of Indian Women
We are a small, passionate team from Hyderabad, crafting handpicked kurtas, co-ords and dupattas that blend tradition with modern silhouettes — made for real Indian women, every day.
Our Story
Born from a Love
for Indian Craft
Sonani Trendz started in 2021 with one simple belief — that every Indian woman deserves to feel beautiful, comfortable and confident in what she wears, without breaking the bank.
What began as a small collection of hand-selected kurtas from local artisans in Hyderabad quickly grew into a full range of ethnic wear — co-ords, dupattas, and occasion sets — each piece chosen for its fabric quality, fit, and timeless appeal.
Today we ship across India, but our heart remains the same: bring you honest fashion rooted in Indian tradition, made for the modern lifestyle.
What drives us
Our Values
Quality First
Every piece is hand-checked for fabric quality, stitching, and finish before it reaches you. No compromises.
Honest Pricing
We cut out the middlemen. You get premium ethnic wear at prices that respect your budget.
Made in India
We work with local weavers and artisans, keeping Indian craft alive while supporting local livelihoods.
Women-Centric
Built by women, for women. Every design decision starts with one question: will she feel great in this?
Meet the Founder
A Passion for
Ethnic Fashion
Sonani Trendz was founded by a woman who grew up watching her mother drape sarees and embroider dupattas with quiet pride. That love for Indian textiles never left.
After years of struggling to find ethnic wear that was both affordable and truly beautiful, she decided to create it herself — starting with a curated collection of kurtas and growing into the full brand you see today.
“I want every woman to open her wardrobe and feel excited. Fashion should not be a luxury — it should be a joy.”
What our customers say
Loved by Real Women
“The fabric is so soft and the kurta fits perfectly. I have been searching for something like this for years. Will definitely order again!”
“Ordered a co-ord set for my sister’s wedding. The quality was far better than I expected at this price. Everyone asked where I got it from!”
“Delivery was fast, packaging was beautiful, and the dupatta colour is exactly as shown. Highly recommend Sonani Trendz to all my friends.”
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Follow us for daily style inspiration, new arrivals, behind-the-scenes and festive lookbooks. Tag us in your outfits — we love seeing you shine.
📸 @sonanitrendz